Meijer, Skechers Team Up to Give Shoes to Children

In Marketing, What's New, Industry News by Jeff Prine

Children from the Boys & Girls Clubs of Indianapolis have fun with Indianapolis Colts Mascot “Blue” at Indiana Farm Bureau Football Center.

Children from the Boys & Girls Clubs of Indianapolis have fun with Indianapolis Colts Mascot “Blue” at Indiana Farm Bureau Football Center.

Grand Rapids, MI—Meijer and Skechers teamed up last week to give away new pairs of BOBS from Skechers shoes to 1,000 Indianapolis children in need, during a day of fun at Indiana Farm Bureau Football Center–the practice complex of the Indianapolis Colts.

“Meijer was built on a fundamental philosophy of supporting the communities where our customers and team members work and live,” said Lynn Hempe, group vice president of softlines for Meijer. “We’ve worked with Skechers for a decade, and are thrilled to bring that partnership to another level by providing children with a brand new pair of shoes that they can call their own. It was a fun day for everyone involved.”

Since the BOBS from Skechers program launched in 2011, Skechers has donated more than 8 million pairs of new shoes to children in need in more than 30 countries worldwide.

Mini Football Camp

“Meijer is a strong retail partner for our BOBS footwear program, so we wanted to create a special event together and give back in a big way,” said Gerald Turetzky, national sales manager for BOBS from Skechers. “We’re proud that 1,000 children in the Indianapolis community received a new pair of BOBS shoes, plus a memorable day of fun at the Colts Practice Facility.”

After receiving their shoes, the children had fun decorating them with paint pens. The shoe donation event also included a mini football camp inside the Colts’ practice facility, a chance to view the Super Bowl trophy, and meet the team’s cheerleaders and mascot, Blue.

“Meijer has been a longstanding partner of ours in the community,” said Stephanie Pemberton, Colts Senior Director of Marketing. “We were honored to have another opportunity to serve alongside them and provide an incredibly special day for so many central Indiana children.”

K.I.D.S./Fashion Delivers worked with Children’s Bureau and Boys & Girls Clubs of Indianapolis to identify children to receive the shoes.

“We are grateful for community partners who are willing to give to our youth,” said Rick Whitten, executive director of Boys & Girls Clubs of Indianapolis. “Many of our club kids come from homes in which this kind of giving makes a major impact. With the new school year approaching, we know many will be excited to receive this kind gift.”


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