Meijer Opens First Skechers Concept Shop

In Marketing, What's New, Industry News by Accessories Staff

First Skechers Concept Shop at Meijer

First Skechers Concept Shop at Meijer

Grand Rapids, MI—Target and Walmart aren’t the only retailer looking to lure grocery customers into an expanding department for fashion.

Meijer announced today that it’s launching this spring a Skechers concept shop inside the Knapp’s Corner Meijer.

“Our customers have realized just how serious we are about providing on-trend fashion items at the right price,” said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “As one of the largest retailers of Skechers across the Midwest, this project strengthens our commitment to customers and gives families a convenient place to shop for shoes together.”

Meijer has offered the Skechers shoe brand for more than a decade and hopes to enhance the shoe-buying experience for its customers. The 804-square-foot Skechers concept shop is a pilot project that may be incorporated into select future store remodel or new store plans. It is also the newest – and largest – shop of its kind within a retailer nationwide with more than 200 of the latest shoe styles for men, women and children on display.

“Meijer has been a strong Skechers partner for many years, so we’re thrilled to expand our retail presence in their stores with this new shop in shop concept,” Skechers Senior Vice President of Domestic Sales Rick Graham said. “It will showcase the Skechers brand with impactful visual displays, and create an accessible environment that is easy for customers to shop in.”

skechers2The Skechers concept shop will feature four video screens to present product information and lifestyle news, including celebrity endorsements of Skechers.

“Skechers remains a very popular national shoe brand for our customers, who are looking for style and fit at an affordable price,” said Glen Reinart, divisional merchandise manager of shoes, jewelry and accessories for Meijer. “Their designs and technology are kept fresh and appeal to all ages. This new concept shop is a perfect way for our customers to easily find the Skechers style and fit that matches their lifestyle.” www.meijer.com

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