Meijer Launches 4 More Skechers Concept Shops

In Marketing, What's New, Industry News by Accessories Staff

meijerGrand Rapids, MI–Only six months after Meijer announced the opening of its first Skechers concept shop inside its Knapp’s Corner store, the retailer announced today that it’s duplicating the shoe shopping experience in four more stores this fall.

This week, customers of the Midland, Mich. and Greenwood, Ind. Meijer stores will have the opportunity to shop for more than 200 of the latest Skechers shoe styles for men, women and children, and similar shops will open next week at Meijer stores in Marysville, Ohio, and Grafton, Wis.

Dozens on the Horizon

“At Meijer, we are always striving to provide our customers with the great items they are looking for at affordable prices,” said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “Our Skechers concept shops strengthen our commitment to customers and gives families a convenient place to shop for shoes together.”

Meijer has offered the popular Skechers shoe brand for more than a decade and is one of the largest retailers of the Skechers brand across the Midwest. The 804-square-foot Skecerchers concept shop began as a pilot project at the Knapp’s Corner Meijer to enhance the shoe-buying experience for its customers.

The concept shop has done so well that the retailer plans to expand to four more stores this year, with dozens of others on the horizon. The Skechers concept shop will feature four video screens to present product information and lifestyle news, including celebrity endorsements of Skechers shoes.

“Skechers remains a very popular national shoe brand for our customers, who are looking for style and fit at an affordable price,” said Glen Reinart, divisional merchandise manager of shoes, jewelry and accessories for Meijer. “Their designs and technology are kept fresh and appeal to all ages. These concept shops are a perfect way for our customers to easily find the Skechers style and fit that matches their lifestyle.”


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