Why Matches Fashion is Investing More in Shoppable Video

In The Daily Scoop by Lauren Parker, Accessories Magazine

It wasn’t until Matches Fashion started seeing results that the online luxury retailer began investing more in its in-house video creation team. This year, Matches expanded its video team from one employee to six to support a marketing agenda that aims to produce about one video per week. The strategy: Anchor video content around the retailer’s exclusive capsule collections and designer-driven trunk shows, which are important sources of revenue and drive 30 percent of the company’s total sales. To make sure the company is seeing actual return from the time and money spent on its video output, each one is shoppable. Read more at Digiday

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