Milan and Melville, NY—Italian brand Marni is looking to expand its reach in accessories. Hence, Marni and Marchon announced today the signing of a new global licensing agreement that will see to the development, production and distribution of the Marni Eyewear collections under the design and creative direction of Consuelo Castiglioni.
The two companies will launch the new men’s and women’s lines in Spring/Summer 2016 with a full range of styles for both optical frames and sunglasses. The collection will retail in Marni stores as well as in select optical retail locations and fashion multi-brand channels internationally.
‘Empower Licensing Strategy’
“We are strongly invested in this important agreement with Marchon, which aspires to further diversify and grow the Marni accessories business and to significantly consolidate our brand identity,” saidMarni CEO Gianni Castiglioni.
“We are really excited to embark on this collaboration with Marni, which will enable us to focus on empowering our licensing strategy with the European luxury brands and to produce collections that are 100% designed and made in Italy, a driving force of our growth strategy,” added Claudio Gottardi, president, ceo of Marchon..
Marni (www.marni.com/us) launched a calendar of international high-profile events early last year to celebrate the brand’s first 20 years in business, two decades in which the brand has continued to evolve its “distinctive style of understated luxury and vision of alternative design.”