Marie Claire Launching “Next Big Thing” Retail Concept Shop

In Marketing, What's New, Industry News by Lauren Parker, Accessories Magazine

Want to know about the Next Big Thing in retail? Ask glossy magazine Marie Claire, which has teamed up with Mastercard for The Next Big Thing concept shop fusing fashion, beauty, tech, entertainment and wellness. Running from Sept. 23 through Oct. 12 in NYC, The Next Big Thing Concept Shop takes shopping to the next level, powered by Mastercard technology.

Taking a page from the print magazine, literally, Marie Claire will bring sections of the magazine to life with three main zones (@Work@Play and @Peak), enhancing them with tech (smart mirrors) to personalized service (stylists on hand for in-person advice). Examples include: Neiman Marcus stylists providing style advice on its designers; Oak Labs using smart mirrors to recommend additional accessories for outfits brought into dressing rooms; Clarins presenting new formulas with Sensor Mirror Pro, a virtual skincare mirror developed by MemoMi; and retailer b8ta providing shoppable apparel, accessories, activewear, gadgets and more.

“Today’s consumer is seeking a seamlessly integrated experience across both the digital and physical environment,” says Sherri Haymond, executive vice president, Digital Partnerships, Mastercard. “At the Next Big Thing Concept Shop, we will showcase how retailers can do that by blending Internet of Things (IOT) devices, such as smart mirrors and windows, with Mastercard’s industry-leading security and analytics solutions, and Masterpass digital payment service to allow every consumer interaction to be unique.”

Rendering of Marie Claire’s The Next Big Thing

Through the Next Big Thing Concept Shop Mobile App (available at the App Store and Google Play), visitors to the pop-up shop can seamlessly make cashless transactions anywhere within the store, including the fitting room mirrors, book one-on-one appointments with Neiman Marcus fashion stylists, and sign up for an array of in-store events and activities.

Experiential Events

As retail is increasingly about experiences, The Next Big Thing has an impressive lineups of events on its microsite. Highlights:

  • The Headshot Truck – the world’s first ever mobile photography studio to take professional headshots and LinkedIn profile pictures.
  • Alyson Charles aka #RockStarShaman – will be in conversation to speak about mindfulness, spirituality and finding your inner Zen.
  • Baristart’s Michael Breach – the New York-based coffee and latte artist will be on-site during #NationalCoffeeDay (September 29) to draw portraits into cups of coffee.
  • Inscape – will offer a guide meditative and relaxation session.
  • sundays Nail Studio – will have on-site technicians offering nail-art, manicures and meditation.

“With The Next Big Thing Concept Shop, Marie Claire, along with MasterCard, will bring to life revolutionary products, concept, and technologies that we love, right from the pages of our October issue,” adds Marie Claire editor-in-chief Anne Fulenwider. “Everything we feature will enable our customers to stay ahead of the curve, fuel creativity and keep feeling fit.”

The Next Big Thing Concept Shop will be located at 120 Wooster Street in New York City’s SoHo; open seven days a week from 11:30am to 8:30pm.

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