Marchon Signs Chloe License

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

A Chloe Fall Winter 2011-12 ad

Melville, NY–French fashion house Chloé recently signed a license with Marchon for a line of luxury eyewear.

Under the agreement, Marchon will manufacture and distribute both Chloé sun and optical eyewear. The merchandise will hit stores this September.

This license is a new feather in Marchon’s cap. The company also has licenses for brands such as Diane von Furstenberg, Emilio Pucci, Valentino, Calvin Klein, Jil Sander, Karl Lagerfeld, Lacoste, Salvatore Ferragamo, and more.

“This partnership is an exciting one for us,” says Claudio Gottardi, Marchon president and CEO. “We are extremely excited to be adding Chloé to our expanding global portfolio and attracting new female customers. The dedicated Chloe consumer appreciates luxurious sunwear and eyewear and we are looking forward to leveraging the brand DNA as we translate the delicate femininity from the ready-to-wear to our new collection.”

Geoffroy de la Bourdonnaye, president of Chloé, added: “Chloé is proud to partner with Marchon whose optical expertise and worldwide vision will allow women who love the effortless and graceful silhouette of Chloé to enjoy the most technically advanced and stylish eyewear.”

According to the company, the Chloé Eyewear Collection “captures the fluid femininity of the brand, taking inspiration from their seasonal RTW collection, accessories and iconic pieces which showcase the Chloé brand’s superior use of foundational colors and textures.”

The Chloé collections will be sold in Chloé boutiques, department and specialty stores, and select optical stores worldwide.

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