Originally signed in 2011, the long-term extension of the licensing agreement grants Marchon the rights to design, produce and distribute Lacoste-branded sun and ophthalmic collections.
The eyewear collections are sold in Lacoste flagship locations worldwide, leading retail stores and speciality optical retailers.
“We are extremely pleased to continue our successful partnership with Lacoste,” said Claudio Gottardi, President and CEO of Marchon Eyewear. “As a leading brand within Marchon’s portfolio, we will continue our profitable collaboration for the development of high quality eyewear that is easily identifiable with the Lacoste heritage, along with special and innovative “Made in Italy” collections.”
Sandrine Conseiller, LACOSTE Group Marketing and Branding Executive Vice President said: “We are pleased to continue developing our eyewear collections with Marchon. Innovation is part of LACOSTE’s DNA and Marchon’s expertise in R&D accentuates those attributes of our lines.”