Marchon Launches DVF

In What's New, Industry News by Accessories Staff

New York–Marchon Eyewear has added Diane von Furstenberg to its considerable roster of designer sunwear and optical licenses. Keeping true to the designer’s signature brand, the sunwear and optical line features elements from the ready to wear. For example, sculpted eyewear temples emulate her iconic wrap dress, while Swarovski crystals signify the glamour behind the brand. The line has suggested retails ranging from $125 to $245.

One of the premier names in American fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand selling in more than 71 countries and in 31 namesake retail boutiques worldwide. The company, headquartered in New York City, has expanded to a full comprehensive line of ready-to-wear, swimwear, handbags, footwear, luggage, accessories, fine jewelry, watches, fragrance, eyewear and rugs.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein, ck, Coach, Disney/XGames, Emilio Pucci, Femdi, Flexon, Jil Sander, Karl Lagerfeld, Marchon, Michael Kors, Nautica, Nike and Sean John. Headquartered in New York, with regional headquarters in Amsterdam, Hong Kong and Tokyo, Marchon distributes its products through numerous local sales offices serving customers in a network of 100 countries.

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