Marchon Inks License with Columbia Sportswear

In What's New, Industry News by Accessories Staff

Columbia Foldable

Columbia Sportswear Foldable

Melville, NY– Marchon Eyewear, Inc., has announced an exclusive global licensing agreement with Columbia Sportswear, a leader in outdoor apparel and products. The agreement grants Marchon rights to manufacture and distribute Columbia-branded sun and ophthalmic collections.

The range of sun and optical styles will launch globally in September 2016, and includes a technical line of Columbia PFG (Performance Fishing Gear) sunglasses. The collections will retail in Columbia stores, quality sporting goods stores, as well as in select optical retail locations worldwide.

“Columbia presents exciting opportunities for Marchon while further enhancing our Sport/Performance division. With a global reputation for innovation, quality and performance, Columbia fits perfectly in to Marchon’s brand portfolio,” said Claudio Gottardi, president/ceo at Marchon Eyewear.

“Marchon’s proven ability to blend technical performance with creative style makes them a perfect partner for Columbia,” said Matt Merriman, director of licensing at Columbia Sportswear. “Our shared goal is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors. Whether you are on the water, on the trail or cruising around town, the new line will do just that.”

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