Marchon Eyewear Announces New Subsidiary in Australia

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blog_marchon_0Marchon Eyewear, Inc., a VSP Global company, announces that General Optical (GenOp) and Marchon Australia have become wholly owned subsidiaries. Marchon has been present in Australia since 1987 through the GenOp partnership, and this reorganization enables Marchon to better service the Australian and New Zealand markets.

Peter Lewis, founder and CEO of GenOp and Marchon Australia, played a key role in the development and growth of Marchon in the market, will retire October 31 after serving 28 years as CEO. “I have experienced the optical industry’s complete transformation over the years, most notably the significant evolution and globalization of the market. I was able to rise to the challenges and build an integrated business solution with a primary goal – support independent optometry and enable them to compete successfully in the future,” stated Lewis.

Following Lewis’ retirement, GenOp and Marchon Australia will now be led by Brad Saffin, newly appointed Country Director, and Jonathon Lewis, Managing Director.

Saffin began his career in the eyewear industry in 2002 as the Director for Dragon Alliance’s South Pacific subsidiary based in Australia. He later relocated to Dragon’s headquarters in San Clemente, CA where he spent the past three years as Senior Vice President of Sales and Marketing. His primary responsibilities consisted of overseeing the development and execution of Dragon’s global sales and marketing initiatives.

Saffin commented, “I’m honored to follow in the footsteps of Peter Lewis and continue the excellent work he has done providing independent optometry with the products and tools to compete successfully in the Australian market. I am beyond excited to join GenOp and Marchon Australia and expand its leading portfolio of brands in the region.”

Jonathon Lewis has been with the organization since 1996 and has held various senior positions including Inventory Manager, Product & Distribution Manager, and most recently Managing Director.

“We are committed to investing in the region and leveraging the legacy established by Peter and his team.  We look forward to continue building relationships in the market while delivering compelling products, innovative marketing and outstanding customer service commensurate with our company,” commented Claudio Gottardi, President and CEO of Marchon Eyewear.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, MarchoNYC, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, Valentino and X Games. Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.