Man Buys $10,000 Diamond Earrings After Bloomingdale’s Mistakenly Issues Gift Card

In What's New, Industry News by Lauren Parker

bloomingdales-newy-york-retail-localizationTalk about seizing the moment. A 29-year-old man bought his wife a pair of $10,000 diamond earrings from Bloomingdale’s after the store mistakenly issued him a $25,000 merchandise credit. The earrings were just part of his $17,000 spending spree, which he went on before Bloomingdale’s discovered the mistake and canceled all the cards.

How did this happen? Due to a Bloomingdale’s computer glitch that mixed up “loyalty points” with “credit dollars,” some shoppers that had enrolled in the retailer’s loyal program received gift cards in hefty dollar amounts–up to $25,000. For example, a customer who had accrued 5,000 “Loyallist” points was supposed to receive a $25 gift card but instead received a $5,000 credit.

“A small subset of Bloomingdale’s Loyallist participants were accidentally issued rewards gift cards with amounts that were clearly incorrect,” a spokeswoman for Bloomingdale’s told BuzzFeed News. “The company caught the mistake last week and is re-issuing replacement gift cards with correct amounts. The company is in contact with its customers and has apologized to those affected.”

Bloomingdale’s customers took to Facebook to voice their discontent.


Meanwhile, the anonymous $25,000 recipient, who has thus far remained anonymous, scooped up a $5,000 watch, and a new Louis Vuitton handbag in addition to the $10,000 earrings). It all went through on his card, and while Bloomingdale’s has since called him and said he “needs to” return the merchandise, he has yet to do so.

Apparently, Bloomingdale’s said he would receive a $100 gift card for returning the merchandise, and failure to do so would mean being permanently banned from the store’s loyalty program. He said that even if the store did offer him a ‘real reward’, he would nonetheless have to “claw the Louis Vuitton bag from his wife.”

Seems like Bloomingdale’s is finding out the hard way that to err is human, but to really @#$% something up, it takes a computer.


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