Fashion Movie Opening Today: ‘Mamma Mia: Here We Go Again’

In What's New by Lauren Parker, Accessories Magazine

Since those of us in the fashion industry are knee-deep into Fall and Holiday winter trends, it’s refreshing that a fashion-packed movie opening this weekend that actually takes place in-season.

Friday, July 20, journey to made-up Greek island of Kalokairi for the sequel of Mamma Mia, aptly titled Mamma Mia! Here We Go Again (try to get THAT song out of your head now). There, costume designer Michele Clapton (Game of Thrones, The Crown) finds a whole new genre, telling the Hollywood Reporter how color informed her choices:

“The film goes from the early days of Oxford to Paris to Greece, so I was clear in my palette when I was lining the costumes up. Paris was tan and mauve and dirty pinks and more sophisticated colors while Oxford was dark blue, green, browns and very Laura Ashley. I chose bright colors for Greece — clean Mediterranean blues, whites and oranges. I always think it looks better on the image when there is a coherency with the color palette.”

Mamma Mia Here We Go Again

NBC Universal

As the movie features actual performances, there was a literal theatrical event. Clapton continued: “I was inspired by the ’70s looks of Jane Birkin for the young Donna as I thought it was such a cool look. The costumes were meant to be fun pieces and tried to take real references when serious but when I designed the performance pieces, I wanted them to be handmade copies of what they thought the performance would be. For example, in the first scene for the song “I Kissed the Teacher,” I found a great picture of someone in a pantsuit and it reminded me of my own mother’s curtains. We designed the curtains in the girl’s apartment in brown, yellow and creme, gave them to the art department and told them we were going to cut out the shapes of the designs from the curtains. It was very much Gone With the Wind!”

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