MAGIC’s 90s Fashion Moments!

In What's New by Lauren Parker, Accessories Magazine

If you’re here at WWDMAGIC, you’ll notice that the fashion industry is feeling the ’90s big time! Take a step back in time at the show’s ’90s Fashion Lounge on the show concourse. Spot brands to add on the ’90s-styled mannequins, play some ’90s-themed video games, and take a walk down memory lane with the ’90s Fashion and Pop Culture Timeline.

1st mannequin from left: Dress, Rokoko by Dazz; Top, Honey Belle; Jacket, Just Black Denim; Sunglasses, Perverse. 2nd mannequin: Top, Cotton Candy LA; Bottom, Just Black Denim; Sunglasses, Perverse; Choker, Constellations LA. 3rd Mannequin: Top and Bottom, Molly Bracken; Jacket, Stoosh; Sunglasses, Perverse; Choker, Constellations LA; Fanny Pack, Urban Expressions. 4th mannequin: Set, Essue; Top, Newbury Kustom; Handbag, Caroline Hill; Hat, Dynamic Asia. 5th mannequin: Total Look, Jack by BB Dakota; Hat, Dynamic Asia; Handbag, Caroline Hill; Choker; Constellations LA.

1st mannequin on left: Total look, Dickies. 2nd mannequin: Bottom, Molly Bracken; Beanie, Olive & Pique; Choker, Constellations LA; Belt Bag, Urban Expressions. 3rd mannequin: Top, Cotton Candy LA; Bottom, Molly Bracken; Jacket, Molly Bracken; Sunglasses, Perverse. 4th mannequin: Total Look, Molly Bracken; Bag, Sun Jellies; Sunglasses, Perverse. 5th mannequin: Top, Dickies; Bottom, Dazz; Jacket, Jack by BB Dakota; Fanny Pack, Molly Bracken.


A year-by-year walk down memory lane that’s truly a blast from the past.

90s Timeline

MC Hammer performing “You Can’t Touch This” in his signature baggy pants. Photo: Eugene Adebari/Shutterstock


Trends from the 80s bleed over, such as silky harem pants and neons. Top songs are “Vogue” by Madonna and MC Hammer’s “You Can’t Touch This.” After a failed 1989 pilot, NBC takes a chance on Seinfeld, kicking off a 9-year, 180-episode run.

90s Fashion Timeline

Film still of “Beverly Hills, 90210” cast. Photo: SNAP/Shutterstock


The brand Champion is trending as exercise gear is on the rise, including sports bras and leotards. Idea for the “World Wide Web” is introduced by Time Berners-Lee. “Beverly Hills, 90210” channels high school angst. Light wash jeans are everything.

90s Fashion Timeline

Calvin Klein Advertising Poster For Underwear Featuring Model Kate Moss. Photo: Mike Hollist / Associated Newspapers/Shutterstock


Following the infamous Marky Mark and Kate Moss Calvin Klein campaigns, underwear sets become extremely trendy. Nirvana’s album “Nevermind” hits #1 on the Billboard Album Chart, making grunge dressing prevalent. Crystal Pepsi is launched. MTV’s “The Real World” introduces the public to reality TV.

Models Christy Turlington and Carla Bruni backstage at the Perry Ellis Spring/Summer 1993 show in New York designer by Marc Jacobs. Photo: Kyle Ericksen/Penske Media/Shutterstock


Marc Jacobs for Perry Ellis’ grunge runway show sparks debate over babydolls, plaid flannels and combat boots as “high fashion.” Kate Spade launches iconic nylon Sam bag. Mom jeans and bodysuits are trends of the year. The song and dance “Macarena” comes out. “Frasier” launches.

90s Fashion Timeline

“Friends” cast: Matthew Perry, Jennifer Aniston, David Schwimmer, Courteney Cox, Matt Le Blanc, Lisa Kudrow. Photo: Warner Bros TV/Bright/Kauffman/Crane Pro/Kobal/Shutterstock


TV show “Friends” debuts, making The Rachel layered bob an instant hair phenomenon. “Forrest Gump” wins Best Picture, beating out mega-hit “Pulp Fiction”. OJ Simpson case is current event of the year.

90s Fashion Timeline

Stacey Dash and Alicia Silverstone in “Clueless.” Photo: Paramount / Kobal / Shutterstock


With the release of the movie “Clueless”, the school girl look is extremely prevalent, including plaid micro miniskirts and knee-high socks. Trends shift from grunge to Beverly Hills princess. The top song of the year was “Wonderwall” by Oasis.

90s Fashion Timeline

Drew Barrymore. Photo: BEI/Shutterstock


Trends include platforms, jelly shoes, and crystal and flower hair clips. Kids and teens are occupied with the launch of Tamagotchi. Seal’s “Kiss from a Rose” is Song of the Year. “Braveheart” wins Best Picture.

90s Fashion Timeline

Spice Girls, Capital Radio Summer Jam, Clapham Common, London. Photo: Stephen Sweet/Shutterstock


Monochrome outfits of tube tops and halter tops paired with mini backpacks which rides the Spice Girls peak and their song “Wannabe”. J,K. Rowling releases the first “Harry Potter” book. “Austin Powers: The Spy Who Shagged Me” puts Yeah, baby! into the lexicon.

90s Fashion Timeline

“Sex And The City” cast: Cynthia Nixon, Kristin Davis, Sarah Jessica Parker, Kim Cattrall. Photo: Moviestore Collection/Shutterstock


Styles are comprised of denim, spaghetti straps and leather worn with slippers or mules. “Sex and the City” debuts on HBO, pivoting millions of women to Cosmopolitan cocktails and designer fashion. “Titanic” wins Best Picture.

90s Fashion Timeline

Britney Spears, z100 Zootopia Concert at Continental Airlines Arena in East Rutherford, New Jersey on June 4, 1999. Photo: Matt Baron/BEImages/Shutterstock


Sporty spice fashion takes over with athleisure, scrunchies and bucket hats. People start to worry about the Y2K bug. “The Matrix” spotlights narrow sci-fi sunglasses. The top song of the year is “I Want It That Way” by the Backstreet Boys.

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