MAGIC: Kelly Helfman, VP of WWDMAGIC, Shares Her Top 7 Trends

In What's New, Features by Lauren Parker, Accessories Magazine

Kelly Helfman, VP of WWDMAGIC

WWDMAGIC, the industry’s trend-driven showcase offering the largest selection of women’s apparel and accessories, is heading to Las Vegas this coming August 13-15. The most-wanted brands and need-to-know emerging designers will all be on show site highlighting trends for the upcoming season. We had a chance to chat with Kelly Helfman, Vice President of WWDMAGIC, about her favorite ready-to-wear and accessories trends all fashion girls must know.


Sequin Fever

Bring on the sparkle; sequins are back! Embellished apparel is traveling beyond the holiday season and making its way into every day fashion wear. This glam look can be spotted on everything from slinky gowns to sequined skirts and embellished sleeves. Go on and get that shimmer on!


Bold Yellows

Crayola brights are back! Say ‘so long’ to millennial pink and ‘hello’ to Gen-Z yellow, as dubbed by the Man Repeller. This pop of color adds instant personality while remaining carefree and effortless.



’80s Shoulders

Pump up the volume! We’re traveling back to the ’80s. Power shoulders are coming back to offer a structured look that’s equal parts cool and sophisticated.


Cowgirl Chic

The wild, wild west is getting an urban makeover – and the result is quite chic! Everything from fringe to western-inspired silhouettes and accents are making their way onto outerwear, apparel and accessories. Wear with modern details like high-top sneakers or a sleek coat for a chic western-meets-city vibe.


Iridescent Hologram

The holographic look is both futuristic and glam! The glistening tone is showing up on everything from accessories, party dresses and beauty products. Taking the place of classic metallics, the holographic look adds next level shine!



Colored Animal Prints

While animal prints have become somewhat of a classic, this season’s look offers a new take featuring exotic prints in monochrome tones. Think bold colors link deep reds, yellows, greens and blues – the fierce trend is heading to the urban jungle!



Statement Tights

From floral patterns to glitters and studs, statement tights are this season’s wardrobe staple. Easily elevate a simple outfit by adorning your lower extremities with bold patterns, textures and colors. Both stylish and practical, this accessory is perfect for transitional months.

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