MAGIC Countdown: Trends to See at Project Women’s and WWDMAGIC

In What's New, Industry News by Lauren Parker, Accessories Magazine

Get ready for 100+ degree weather and even hotter accessories at MAGIC Marketplace next week in Vegas! We caught up with Kelly Helfman, Vice President of Project Womens and WWDMAGIC, to pinpoint some of the hottest trends hitting the show floor Aug 14-16. Here’s what you need to look for and the brands to track down at each show!

Belt Bags

Belt bag by Free People at WWDMAGIC

Rebecca Minkoff belt bag at Project Womens

Choker Scarves

Choker jewelry has evolved and the scarf is taking its place in many instances. Case in point: The choker scarf, which can be a short neckerchief or a long-n-skinny scarf that wraps around the neck tight like a choker.

Steve Madden

Scarf by NA-KD at WWDMAGIC

Vanessa Mooney at Project Womens

Mirrored Sunglasses

A festival favorite (and highly photogenic accessory for Instagram), the mirrored sunglass continues its popularity. Gold frames capture the warmth of retro gradient rose/yellow/gold frames, while silver mirrors look sharp with colored acetate frames.

Perverse Eyewear at WWDMAGIC

Quay Eyewear at Project Womens

Straw Hats

Straw hats are huge for SS18, both in flat boater styles and larger-brim styles both with flat (Panama) crowns or pinched updates on the fedora.

Lack of Color at Project Womens

Creando Estilos

Slide Sandals

Comfort has finally taken a starring role in footwear, with no sacrifice to style at all. Slides are the silhouette to watch, from embellished styles to simple and sleek.

Matt Bernson at Project Womens

Melissa slides at Project Womens

For additional info, please visit

21st Annual ACE Awards Fetes Industry's Finest
The Hip-Hop Fashion Revival is More Influential Than Ever