Macy’s Celebrates Lunar New Year: “The Year of the Goat”

In Marketing, What's New, Industry News by Accessories Staff

macyslunarNew York–The fireworks over the Hudson River tonight in Manhattan may not be associated with Macy’s famous Fourth of July extravaganza, but the department store nonetheless is ready to celebrate the Year of the Got.

During a series of educational activities and special events, Macy’s will commemorate the “Year of the Goat” through theater, art, song, prose and cuisine presentations emphasizing this year’s characteristics which inspire peace and trust.

“Macy’s is committed to honoring the diverse cultures of our customers and employees,” said William Hawthorne, senior vice president of Diversity Strategies, Macy’s, Inc. “Lunar New Year is a very special time of year to join our communities and celebrate the ‘Year of the Goat’ through diverse product assortment, in-store special events and partnership with major community events.”

Family-friendly Lunar New Year-themed events will take place in select stores across the country including San Francisco, Los Angeles, Hawaii and New York through Feb. 21. These events will feature traditional activities ranging from Lion Dance and instrumental performances to fashion shows, authentic refreshments and live music. In addition, with any $50 purchase during the event, attendees will receive an Alex Woo Year of the Goat charm as a free gift and have the opportunity to purchase a limited-edition Macy’s Lunar New Year tote for $10 (with the qualifying purchase, while supplies last*).

As part of the continuing “My Macy’s” initiative that provides locally-relevant merchandise to specific communities, nearly 50 stores nationwide will once again partake in the festivities by offering an increased selection of Lunar New Year-themed merchandise. Red and black color palettes will be very prominent among handbags, assorted leather goods and intimate apparel. Also, special-edition cosmetics packaging in red and gold, Lunar New Year-branded gift cards and red envelopes and specially-designed fashion jewelry in 32 styles offer the perfect gift assortment for any “Year of the Goat” celebration. This special collection of hand-picked gifts will also be available online at www.macys.com/lunar.

Macy’s Lunar New Year festivities will also include local advertising and window display dedications, as well as comprehensive tourism outreach detailing shopping trips and events for travelers visiting from China during the holiday.

U.S. Court Rules Suit over Graffiti Artists Trademark, Copyright Claims to Proceed
Casio's New Womens Line Debuts at NYFW Runways