LVMH Takes Stake in J.W. Anderson, Names Him to Loewe

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J.W. Anderson's fall/winter campaign

J.W. Anderson’s fall/winter campaign

Paris—For the second time in a week, LVMH, the luxurygoods giant, announced an investment in an aspiring fashion label, taking a stake that launches them into fashion’s big leagues.

Last week it was a stake in British footwear designer Nicholas Kirkwood. And on Wednesday, LVMH confirmed that it took a minority stake in British fashion designer J.W. Anderson.

“When Delphine Arnault and I first met Jonathan, we immediately felt that we could help him express the full potential of his innovative, fast emerging and already influential brand,” said Pierre-Yves Roussel, chairman/ceo of LVMH fashion group, in a statement.

The 29-year-old designer started his career in 2008 initially designing menswear before moving on to womenswear. LVMH also announced that Anderson would become creative director at its Madrid-based Loewe luxury leathergoods brands.

Anderson succeeds Stuart Vevers, who left Loewe last summer to become executive creative director at Coach.

Born in Northern Ireland, Jonathan William Anderson has what has been called an “urban, androgynous style.” In 2005, Anderson graduated from the London College of Fashion where he studied menswear. He launched his own label three years later, as well as designing a small, one-off collection for Versace’s Versus.

“LVMH has the resources and expertise in sharp, modern luxury and I believe we can work together to create something new,” Anderson said. “I am equally thrilled to join the house of Loewe, one of the oldest leather-goods houses in the world, where I have found an exceptional craftsmanship.”