LICENSING: CAMUTO GROUP TO RELAUNCH LUCKY BRAND HANDBAGS

In What's New, Industry News by Lauren Parker

lucky brand handbags 2Lucky Brand has signed a license with long-standing partner, Camuto Group, to re-launch and manufacture its handbag line. Previously, Lucky Brand handbags were manufactured by Showroom 35.

Camuto Group has built the Lucky Brand footwear business for the past 10 years, so has a leg up to translate the Lucky Brand DNA into handbags.

Lucky Brand CEO Carlos Alberini commented, “We are thrilled to announce that our strong relationship with the Camuto Group will now be expanded to build a successful handbag business. After nearly a decade of working together we strongly believe their collaborative spirit, amazing skills, and great distribution will seamlessly extend into this very important category for our brand.”

lucky brand handbagsFeaturing quality leathers and innovative textiles, Camuto Group will design bags that easily take the customer from day to night and through the weekend. The product will be available in Spring 2017. With a focus on crossbodies, hobos and totes, retails will range mainly from $198 to $248, with a few layered pieces reaching up to $298.

“We are excited to expand our partnership with Lucky Brand. Carlos and his team have done a great job of developing a strong vision for the future and we are looking forward to continuing to grow the footwear business and support the handbag category expansion,” adds Camuto Group CEO, Alex Del Cielo.

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