‘LOVE, NORDSTROM’ HOLIDAY CAMPAIGN HAS ARRIVED

In Retail News, What's New by Accessories Staff

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‘Love, Nordstrom,’ the Seattle retailer’s holiday campaign that serves as larger-than-life love notes to its customers, has made its debut in the U.S. and Canada.

Embracing the pure holiday spirit and expressing gratitude to connect with customers, more than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign. ‘Love Nordstrom’ is being featured in print and out of home advertisements, as well as in-store window displays, on shopping bags and coffee sleeves.

On the digital end, Nordstrom.com is incorporating a ‘Love, Nordstrom’ navigation tab to reach and thank every single site visitor. Best of all, the online campaign also includes a charming video, posted on the site and across social media channels, of employees singing the song “Thank You for Being Friend” to let all customers know how much they are appreciated.

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