‘Love, Nordstrom,’ the Seattle retailer’s holiday campaign that serves as larger-than-life love notes to its customers, has made its debut in the U.S. and Canada.
Embracing the pure holiday spirit and expressing gratitude to connect with customers, more than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign. ‘Love Nordstrom’ is being featured in print and out of home advertisements, as well as in-store window displays, on shopping bags and coffee sleeves.
On the digital end, Nordstrom.com is incorporating a ‘Love, Nordstrom’ navigation tab to reach and thank every single site visitor. Best of all, the online campaign also includes a charming video, posted on the site and across social media channels, of employees singing the song “Thank You for Being Friend” to let all customers know how much they are appreciated.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
Other promotions surrounding the ‘Love, Nordstrom’ campaign include Mini Boden, an exclusive limited-edition collection for kids inspired by Roald Dahl, celebrating six stories including Charlie and the Chocolate Factory, Matilda and more. Nordstrom’s VP of Creative Olivia Kim will curate ‘Love, Pop-In@Nordstrom,’ a colorful holiday selection of apparel, accessories and tech toys including everything from smart luggage to unisex casualwear, turntables to instant cameras, cozy candles to nail art supplies, and more. And in select stores, Nordstrom is launching shops with fresh gifting ideas such as Wit & Wonder (a one-stop shop for gifts with personality), The Trim Shop (featuring ornaments and decor), The Wonder Bar (for stocking stuffers), The Toy Shop (of course), Bow & Drape (for personalized gifts) and Gifts & Glam (for beauty).
Since 2010, Nordstrom has partnered each holiday season with its customers, New Balance and the nonprofit Shoes That Fit to give more than 90,000 pairs of new shoes to kids in need. This year, the retailer is hoping to give 20,000 more, when customers purchase a $10 giving card, they’ll help Nordstrom provide a pair of new shoes to a local child in need. Other charitable endeavors include 2.5% of net sales being donated to Big Brothers Big Sisters of America and Canada. And Nordstrom donates 1% of all Gift Card sales to nonprofit organizations making a difference in our communities.