New York–Whether it’s real life or reel life, Louis Vuitton is fighting counterfeit versions of its handbags.
The French luxurygoods company filed suit last week in U.S. District Court charging that Warner Bros. used a phony Louis Vuitton bag in its hit movie, “The Hangover: Part II.”
Louis Vuitton has asked the court to permanantly enjoin Warner Bros. from using its trademarks and wants all copies of the film using its trademarks surrendered–not to mention it seeks triple damages on all profits made from the use of its trademarks along with attorneys’ fees and court costs.
Right after the film opened last summer, Louis Vuitton evidently asked Warner Bros. to remove the offending scene, which contained a fake Louis Vuitton bag reportedly made by Diophy, which Louis Vuitton has sued for trademark infringement. But the film’s DVD was released recently with the scene intact.
In the offending scene, the character Alan, played by Zach Galifianakis, cautions another character to be “careful, that is … that is a Louis Vuitton,” referring to his designer “murse.” In its suit, Louis Vuitton said this depiction in an airport scene is “explicitly misleading the public about the source of the Diophy Bag” and undermining the company’s enforcement efforts against counterfeits of its product.
So far Warner Bros. hasn’t responded to the suit but this isn’t the first lawsuit that has surrounded the film, which made more than $500 million at the box office.
Last June. Warner settled over a dispute regarding a tattoo copyright seen in the movie. Later an actor sued the film company saying the plot was taken directly from his life experiences.