Last night, Lord & Taylor unveiled its 80th annual world-famous holiday windows to New York in collaboration with Hallmark Channel and Madison Square Boys & Girls Club. American country pop singer-songwriter Jessie James Decker performed and Lord & Taylor President Liz Rodbell joined the stage for the countdown and much-anticipated window reveal. This year’s theme was “The Best And The Brightest.”
Lord & Taylor’s holiday windows have a rich history. It introduced its first-ever animated holiday windows in 1937, and in 2016 and 2015, Lord & Taylor was honored with design:retail magazine’s Winning Windows award, receiving the Gold Award and Platinum Award, respectively.
Snow Globe Theme
The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout the display. Each of the five animated windows boasts a unique scene, including:
● Arctic Adventures: Two polar bears meet for a celebratory high-five in an arctic scene
● Christmas in the City: Starry holiday scene set against NYC skyscrapers
● Holiday Circus: A vintage-style circus is conducted by the master of ceremonies
● Santa’s Magic: A modern-day Santa looks into his globe
● Winter Woodlands: A rabbit ventures toward a magical tree with woodland creatures
The Lord & Taylor holiday windows are considered a gift to the city as the retailer never includes commercial products in its animated displays on Fifth Avenue. The windows are created by a team of nearly 75 craftsmen, artists and engineers who have spent more than 35,000 hours refining every detail.
“New York is a special place to be during the holiday season and experiencing the magic within our iconic department store is a part of that tradition,” said Liz Rodbell, President of Lord & Taylor. “Lord & Taylor believes in giving back to its communities. We are thrilled to work with Madison Square Boys & Girls Club as a charity partner that helps support and enhance the lives of New York City’s youth.”
Lord & Taylor also teamed up with the Hallmark Channel to create a series of windows along 38th Street, focusing on a snow globe theme. The windows were bowed out like globes, filled with “snow” and accessories. Both companies cherish the holiday season and have joined efforts to further delight customers. The windows feature special animations that celebrate Countdown to Christmas, the network’s programming event.