In Marketing, What's New by Courtney IgnelziLeave a Comment

Last night, Lord & Taylor hosted a cocktail party to celebrate the launch of the Dress Address, an ambitious program for the department store.  Lord & Taylor’s 5th floor dress shop is the largest dress destination of any retail department store.  With a concept of providing a lifestyle, rather than just a single department category or item, the floor is complete with a variety of dresses ranging from special occasion items, cocktail dresses and evening gowns at every price point, as well as a curated selection of handbags, footwear and jewelry. The idea is one-stop-shopping to suit a variety of consumer tastes and occasion needs.

Liz Rodbell and Janelle Monae. Photo: Getty for Lord & Taylor

The event included HBC/Lord & Taylor President Liz Rodbell, Fashion Director Stephanie Solomon and designers such as Bibhu Mohapatra and Sam Edelman.  Guests were given the opportunity to have a hand-drawn fashion sketch by fashion illustrator Elaine Biss and a live performance by superstar Janelle Monae.

Fashion Director Stephanie Solomon and Designer Bibhu Mohapatra

Illustrator Elaine Biss draws fashion portraits of guest

Singer Janelle Monae’s Live performance

All photos: Getty for Lord & Taylor

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