The Limited, Stylinity Unveil In-Store “Selfie” Studio

In Marketing, What's New, Industry News by Accessories Staff

Style StageColumbus, OH—The Limited has added a new element to its omnichannel retail experience: an Internet ready “selfie studio” in the retailer’s flagship store in Easton Town Center here.

The Style Stage is a creation by Stylinity, a fashion tech startup that merges social media, e-commerce and the in-store experience. It is shoppers who love technology. Sitting outside the store’s dressing rooms, the Style Stage photographs the shopper wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a “social commerce” catalog.

Stylist Stacy London Hosts Launch

“We are excited to bring the Style Stage to The Limited,” said Tadd Spering, founder/ceo of Stylinity. “It’s an exciting time in retail where we can leverage this technology–our Style Stage, website, and mobile tools–to make shopping more fun, social and informative.”

Stacy London, host of TV’s “What Not to Wear,” and the newest member of Stylinity, will be on hand Thursday when the new technology premieres at The Limited’s flagship. At the debut event, guests will be introduced to Style Stage by Stacy herself and have a chance to win a one-on-one styling session with the stylist.

“The Style Stage by Stylinity is an opportunity for us to reinforce the omnichannel experience,” said Diane Ellis, chief executive at The Limited. “We hope to learn more about how shoppers interact with this new technology and share their in-store shopping experience with their online friends.”

Commerce Dept: October Retail Sales Make Solid Gain
Tourneau Releases First ‘Watch Book’