Licensing: Marchon Eyewear and Karl Lagerfeld Eyewear Renew Global Agreement

In What's New, Industry News by Lauren Parker, Accessories Magazine

Karl Lagerfeld eyewear by Marchon

Marchon Eyewear, Inc. and global lifestyle fashion brand KARL LAGERFELD have announced the longterm, multi-year renewal of their global eyewear licensing agreement.  Marchon launched the brand back in 2008, nearly a decade ago.

This strategic licensing alliance is for the exclusive worldwide design, development, production and distribution of men’s and women’s ophthalmic and sunglass collections, under the KARL LAGERFELD brand name. Today, the sun and ophthalmic collections are sold worldwide in select optical retailers, department and specialty stores.

“Over the past 10 years, Marchon has proven to be a trusted partner that shares our passion for premium quality product and cutting-edge design innovation,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “As we continue to grow our overall business, we look forward to further expanding our iconic eyewear across the globe.”

“We are very proud to continue our longstanding partnership with KARL LAGERFELD, one of the most influential and visionary luxury fashion brands today,” said Nicola Zotta, CEO & President of Marchon Eyewear, Inc. “We look forward to continuing to collaborate with this innovative, fashion-conscious brand to captivate our consumers and successfully grow the KARL LAGERFELD eyewear business globally.”

An Expanding Brand

Karl Lagerfeld at his Chanel SS18 show

KARL LAGERFELD’s portfolio continues to grow. The brand includes ready-to-wear for men and women, childrenswear, bags and small leather goods, plus watches, eyewear, footwear, perfumes, candles and fashion jewelry. In 2016 the company launched KARL LAGERFELD PARIS, which brings Parisian-inspired styles to North America. The brand also introduced bridal fine jewelry and will launch a men’s tailored collection in North America in 2017. KARL LAGERFELD’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global women’s flagship store on KARL.COM reaches 96 countries.

Marchon Eyewear, Inc. markets eyewear under the brands Airlock, Calvin Klein, Chloé, Columbia, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John and Skaga.

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