Danielle Nicole x Harry Potter is the latest consumer product to bring the magic of Harry Potter to the forefront.
It’s fair to say Harry Potter is quite beloved. The seven-book series sold 400 million copies in 68 languages, while the eight film adaptation earned $7.7 billion worldwide! Recently, Warner Bros and author JK Rowling have opened the brand up for licensing, and it’s thrilling existing fans who’ve grown up with the series while also creating new fans.
Handbag line Danielle Nicole has nailed the Harry Potter references with the 11-piece line. Styles draw on favorite elements from series: The Bolt Backpack features Harry Potter’s signature round glasses, and the Luna Backpack places his iconic Spectrespecs on the front of a tweed backpack. The four clutches are based on the four Hogwarts Houses: Gryffindor, Hufflepuff, Ravenclaw, and Slytherin. The collection also includes a set of pouches inspired by the animals featured on the four Hogwarts House crests. Talk about house pride!
Images from the campaign weave in magical elements.
“This line represents the Wizarding World we can all enjoy regardless of age,” said Danielle Nicole founder and designer Danielle DiFerdinando. “What I love about the Harry Potter series is that it speaks across generations and cultures. The series brings a sense of wonder to all who encounter it.”
Warner Bros Consumer Products worked closely with DiFerdinando to ensure that the details and design of each piece will be highly sought-after collectibles. Retails range from $38 to $98.
Danielle Nicole and diFerdinando are no stranger to licensing and working with iconic, beloved characters (can you say Disney?). Here she discusses some of her past collaborations.