Winston-Salem, NC–The L’eggs Sheer Energy brand is planning a fall/holiday launch of its new Sheer Energy Sheer Tights. L’eggs Sheer Energy Sheer Tights feature new groundbreaking yarns and bi-directional knitting technology that help keep legs revitalized–combining beauty and wellness in one product, the brand claims.
The trending Sheer Tight silhouette is just the right blend of sheer and opaque coverage perfect for year0round occasions.
“We’re excited about the new L’eggs Sheer Energy Sheer Tight! We love the combination of a product that looks great and provides the benefit of helping legs feel energized throughout the day,” said Angela Hawkins, general manager, Hanes Hosiery and L’eggs Products at HanesBrands.
Accompanying the product launch are events aimed at consumers.
The L’eggs brand celebrated the arrival of L’eggs Sheer Energy Sheer Tights with the fun and exciting L’eggs Lucky Egg Sweepstakes. Campbellsville, K.Y. resident Melissa Gabehart was announced as the grand prize winner in September. Her prizes included a weekend in Las Vegas for a special egg hunt, shopping spree, beauty makeover, dinner at a culinary hot spot, and tickets to attend one of Las Vegas’ legendary shows.
The L’eggs brand will be premiering a new TV and online video campaign on leading cable stations and YouTube starting Oct. 22. Additionally, the L’eggs brand will feature an array of consumer engagement activities throughout the fall and holiday season, including sampling on the streets of Manhattan and with online fashion blog SHEfinds, blogger and style influencer outreach and co-sponsoring the “Women Helping Women” breakfast to benefit Dress For Success on Dec. 4.