L’eggs Brings Run Resistant Sheer Technology to Mass Market

In What's New, Industry News by Accessories Staff

L’eggs Hosiery offers consumers the chance to win a beauty and style makeover in NYC with their “Live More. Run Less!” sweepstakes.

Winston-Salem, NC—L’eggs Hosiery is bringing run resistant technology to its sheer legwear that’s sold in the mass marketplace.

The run resist technology—previous available only in department stores—incorporates a blend of soft and silky yarns that make sheers less prone to run, the bane of sheer hosiery wearers.

“It’s the perfect marriage of beauty and innovation,” says Angela Hawkins, general manager of  hosiery at HanesBrands. “With this new product, women can feel confident about their appearance at work and late into the evening.”

In keeping with its tradition of empowering women on the go, L’eggs will launch the new Silken Mist Ultra Sheer Run Resistant with a campaign that urges women to “Live More and Run Less.”

As part of the campaign, L’eggs is resuming its popular sweepstakes where consumers have a chance to win a trip to New York City and a style makeover with celebrity stylist and author Phillip Bloch.

To enter the “Live More. Run Less!” sweepstakes, consumers, age 21 or older, may visit www.leggs.com through Nov. 18. No purchase necessary. See official rules for details. The grand prize includes a trip for two to NYC for the ultimate fashion and beauty makeover. The full grand prize package, valued at nearly $10,000, includes coach-class airfare for the winner and a guest, including three nights hotel stay with double occupancy, meals and transportation and a New York City dinner cruise for two. A $2,000 shopping spree in select stores with Phillip Bloch will be provided, as well as a haircut and style session at a premiere hair salon. In addition, a total of six weekly prizes will be awarded that will include a “Live More. Run Less!” gift pack comprising of a $200 gift card to Target, CVS or Walmart, L’eggs Silken Mist legwear and a L’eggs “Live More. Run Less!” logoed T-shirt.

The new hosiery is available in stores nationwide for a suggested retail price of $5.99. New L’eggs Silken Mist Ultra Sheer comes in Jet, Black Mist, Nude, Sun Beige and Coffee and in sizes A, B and Q. www.leggs.com.


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