Legendary Outdoors Brand Woolrich Steps into Footwear

In Industry News, What's New by Jeff Prine


Woolrich’s famous plaids used in its apparel will also be found in the new footwear collection.

Woolrich, PA—Woolrich Inc., the “Original Outdoor Clothing Company,” is taking its iconic woven-in-the-USA Buffalo checks and other patterns into a new realm: footwear.

The brand has signed a long-term, global licensing agreement with Portland Product Werks to design, source and distribute premium footwear and slipper collections for men and women.

“As an extension of our commitment to quality, we have chosen the experienced footwear team at Portland Product Werks to bring the Woolrich brand to life in the premium footwear market,” said Nick Brayton, president of Woolrich, Inc. and seventh generation descendant of Woolrich founders. “The creative team at PPW has honored our heritage while bringing a distinctive personality to this collection that is unlike anything seen in the market.”

Iconic Woolens to be Used

The entire footwear collection celebrates the storied Woolrich brand, which legend has it, was the first company to use a zipper in men’s trousers and has found a way since to incorporate its high-quality wool into all kinds of products–from all-wool bathing suits in the 1930s and golf knickers in the 1970s and iPad Cases just last year, to the rugged coats and outerwear beloved by generations of hunters and trappers.

The Woolrich Footwear Fall 2014 line features woven-in-the-U.S.A. wool from the historic Woolrich, Pa. mill, which is the country’s longest continuously running woolen mill. Each style will feature one of the brand’s iconic patterns, from its flagship Buffalo check, heritage plaid and tweeds to timeless stripes and solids. Woolrich wool has long been touted for its performance attributes, including moisture-wicking properties, comfort and durability.

PPW will debut the entire Woolrich Footwear Fall 2014 collection at the upcoming FFANY tradeshow in New York, December 4 to 6.