Lands’ End Opens First Ever Holiday Pop-Up Shops in Boston, NYC

In Marketing, What's New, Industry News by Accessories Staff

Site of Lands' End holiday shop on Fifth Avenue at 52nd St.

Site of Lands’ End holiday shop on Fifth Avenue at 52nd St.

Dodgewille, WI—Lands’ End is further trying to distinguish itself from the specter of its former owner, Sears Holdings. Lands’ End announced the opening of two holiday pop-up shops in New York and Boston.

“I am delighted to deliver this exciting shopping opportunity to our customers. We are proud that the iconic brand of Lands’ End embarks on this new wonderful journey starting with two iconic cities, New York and Boston,” said CEO Federica Marchionni. “At Lands’ End, our passion for our entire family – customers and the community – runs deep; I can’t think of a better time to celebrate our wonderful extended family than the holidays. I welcome you all to join us during this special time.”

Holiday Campaign

On Sunday, November 1, the Boston store will open in the city’s renowned Copley Square.  The location features 3,000 square feet of selling space and will be stocked with the brand’s favorite holiday gifts for everyone in the family.  A holiday feel will be the focus for the newest holiday collections inviting customers to enjoy Lands’ End at its best. Following Boston, the New York City store will open on Wednesday, November 11, on 5th Avenue at 52nd Street. The 9,800 square-foot space will be transformed into a wintery ski chalet that includes a second-floor space for shoppers to settle into a cozy and relaxing environment with a hot chocolate bar. The newest holiday campaign including imagery and video will be featured in both locations.

The stores will feature merchandise selection from the brand across the categories of men’s, women’s, children’s, home, and holiday gifts. Monogramming will be available on-site for items such as Christmas stockings, sweaters, shirts, and much more. In addition, the shops will host special events throughout the holiday season.

The Boston store, open through December 27, is located at 100 Huntington Avenue, Space E004A and the New York City store, open through January 31, is located at 650 Fifth Avenue.  http://www.landsend.com/co/StoreLocator.

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