Lands’ End Looks to Heritage in Its New Leathergoods Line

In Marketing, What's New, Industry News by Accessories Staff

The Landmark Collection

The Landmark Collection

Dodgeville, WI—For decades, Lands’ End has been known for its iconic canvas tote bags. Now the classic American brand is expanding into premium leathergoods with a new Landmark Collection.

“The launch of this elevated line of handbags is in step with our strategic goal to build a larger accessories business and drive forward Lands’ End’s continued growth as a global lifestyle brand,” said Edgar Huber, Lands’ End president/ceo. “As we focus on introducing new innovative products, we will stay true to our heritage of offering high-quality merchandise and exceptional customer service at an honest value.”

The collection offers seven styles of handbags and small leathergoods, each of which is named after a town in Wisconsin, where Lands’ End has its roots.

“Our goal for the Landmark Collection is to deliver an elevated line of superior quality leather handbags at competitive prices,” said Marla Ryan, senior vice president, merchandising, Lands’ End.

Monogram Service Available

The inspiration for the line is reminiscent of a prior Lands’ End handbag that was a customer favorite when sold in the ’80s. The design team took care to honor the original design, digging deep into archived catalogs. The Landmark Collection pays homage to the earlier design but brings an updated, modern sensibility for today’s consumer. Crafted specifically to meet the design team’s stringent specifications, the top-grain leather is drum-dyed with natural vegetable oils, ensuring that it will continue to soften over time.

Leathergoods from the Landmark Collection can be personalized by adding a heat-stamped monogram debossed directly on the leather and can also be done in either a gold or silver foil. A monogrammed heart hangtag can be used to add personalization instead of monogramming the bag directly. Other signature details in the collection include soft gold polished hardware that is made to be especially durable, collar pin details, signature lighthouse rivets, easy-to-clean brushed lining and an authentic dust bag for storage.

The seven pieces within the collection range in style from a cardholder to a tote and are available in two colorways: cognac and black. Retail range from $16l50 for a leather heart handtag to $268 for the Monona double-handle shopper tote bag.





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