Lands’ End Announces “Lands’ Friendly” Initiative in Celebration of Earth Day

In Marketing, What's New, Industry News by Accessories Staff

Lands' EndDodgeville, Wis.–Just in time for Earth Day, Lands’ End announces its “Lands’ Friendly” #IAMLANDSFRIENDLY initiative, a mission to continually strive to be a leader in sustainability.

Founded 50 years ago by Gary Comer, an active environmentalist who encouraged Lands’ End employees to be good stewards of the Earth, the company is building upon this foundation by expanding its partnership with the National Forest Foundation (NFF), sourcing more sustainable textiles and encouraging customers and business partners to be “Lands’ Friendly.”

By the end of 2015, expanding our partnership with the National Forest Foundation, Lands’ End cites it will have planted its 1,000,000th tree! They are encouraging consumers to post their own Earth Day pictures and tag it #IAmLandsFriendly for a chance to win a tree planting kit.

“We are continually improving upon our sustainability efforts to become even more ‘Lands’ Friendly,’ ” said Federica Marchionni, CEO of Lands’ End. “While I am proud of what has been accomplished so far, there is much more to do and I am excited to take our sustainable efforts to the next level. ”

As part of this commitment, Lands’ End is currently surveying customers to evaluate a more targeted approach to mailing catalogs. “Our goal is to create the right balance between serving our customers successfully with our printed catalogs, while reducing our carbon footprint,” said Marchionni. “The brand will also explore additional digital tools across platforms to supplement content and address the changing shopping habits of customers.”

Lands’ End will also become a bluesign® system partner, enacting a system that focuses on reducing the impact on people and on the environment, ensures responsible use of resources and guarantees the highest level of consumer safety. Substances posing risks to people and the environment are hence eliminated from the very beginning.



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