It’s been two months since Lady Gaga announced (by way of a commercial) her partnership with Tiffany & Co. during her epic Super Bowl performance. And now, the images and a behind-the-scenes video are here.
The campaign features Gaga in toned-down black and white clothing, styled by former Vogue editor Grace Coddington and shot by David Sims, against a Tiffany blue backdrop. Her clothes are letting the jewelry do the talking, since that’s what the campaign is all about—the new Tiffany HardWear collection.
Pieces from the collection are made of gold and feature link details. So far, the campaign only reveals a necklace, bracelet and earrings but the campaign is to run all spring, so it’s a safe bet that more are on the way.
“I love Tiffany Hardwear because it’s different and elegant – but it’s not what you would expect of elegance,” Gaga said in a statement. “That’s like me I think I – I’m a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.”