Kohl’s to Launch Exclusive “American Idol” Collection

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

A peek at Kohl's new "American Idol" Authetic Icon collection for juniors and young men

Menomonee Falls, WI—Here’s the latest American Idol, one where consumers will vote using their wallets instead of their telephones.

Now amid its 11th season on Fox TV, the hit “American Idol” will be coming to Kohl’s stores and website in April with the launch of Authentic Icon (AI), a newly created American Idol fashion brand.

The debut spring collection of apparel and accessories will be “prominently positioned” in the department store’s junior and young men’s departments and be available for sale through June by the time the next American Idol is crowned.

“For over a decade American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” said David Luner, executive vice president,  Consumer Products and Interactive for FremantleMedia Enterprises, which produces the show. “It was a natural extension to partner on a line of American Idol inspired apparel that captures the essence of our rich music, style and performance heritage.”

LF USA’s MESH division will design and produce the AI collection which will have an updated Americana-type flavor rather than imitate the styles of “American Idol” stars such as Kelly Clarkson, Carrie Underwood or David Cook.

Kohl’s will be the exclusive retailer and support the brand with marketing such as national advertising, in store graphics, online and digital media, direct mail and public relations.

The Authentic Icon brand is targeted to a younger demographic than another one of Kohl’s exclusive brands, Jennifer Lopez, who coincidentally serves a judge on “American Idol.”

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