Kohl’s Signs Aldo for Shoe Exclusives

In Marketing, What's New, Industry News by Accessories Staff

Kohl'sMenomenee Falls, WI—Kohl’s and footwear brand Aldo International announced today a multi-year deal where Aldo will design and produce exclusive footwear exclusive footwear products to be sold at Kohl’s and Kohls.com under select private and exclusive brands.

A first of its kind for both companies, the agreement encompasses a range of footwear products for women and men, including fashion shoes in a variety of styles such as dress and casual. The Aldo-designed products will be available in all Kohl’s stores and Kohls.com beginning Spring 2011.

Footwear A Growth Category at Kohl’s

For Kohl’s, the partnership with Aldo continues to build on its successful private and exclusive brand strategy, which accounted for 47% of sales in the first quarter of 2010, up significantly from 2009. Footwear continues to be a key growth area and one of the strongest performing categories for the company, and has outpaced performance plans for the past year.

Don Brennan, senior executive vice president at Kohl’s, said, “Bringing this level of design to our exclusive and private brand portfolio in footwear allows us to increase the value proposition to our customer and delivers on our commitment to offer world-class partnerships in each category.”

As part of the agreement, Aldo will be responsible for the design and production which will be directed by its own design team. Kohl’s will collaborate on the design process. Sold under select private and exclusive brands, the footwear will include fashion-based styles exclusive to Kohl’s.

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