KOHL’S NAMES EX-BEST BUY EXEC AS CHIEF MARKETING OFFICER

In What's New, Industry News, People by Lauren Parker, Accessories Magazine

Kohl’s has named Greg Revelle as chief marketing officer, a spot that has not been held by anyone at the company since 2012.

In this position, Revelle–who came from Best Buy–will be responsible for Kohl’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. He will report directly to Michelle Gass, chief merchandising and customer officer.

“Greg will be a strong addition to our senior leadership team,” said Gass. “He is uniquely experienced in reaching customers in more relevant and personal ways. We are excited to have him lead our efforts in driving omnichannel traffic, building strong customer engagement and leveraging data-driven insights to create powerful customer interactions. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”

Prior to joining Kohl’s, Revelle was the chief marketing officer at Best Buy Co., Inc., responsible for marketing, customer strategy, brand positioning and execution across all channels and customer touch points. He led efforts to redefine Best Buy’s brand positioning and customer strategy, championed a shift to digital and personalized customer communications, developed sophisticated analytics capabilities and drove significant growth in the company’s loyalty program.

Prior to Best Buy, Revelle served as chief marketing officer at AutoNation. Before that, he was vice president of worldwide online marketing at Expedia, Inc. and an investment banker at Credit Suisse. Revelle holds a bachelor’s degree from Princeton University in Finance and Economics and a master’s degree in business administration from Harvard Business School.

“I am excited to join Kohl’s and be part of such a strong brand with a great culture,” said Revelle. “In serving millions of families across the country, Kohl’s has deep connections with its customers and is well-positioned to be a leader in loyalty and personalized marketing. I’m energized by all of the opportunity ahead.”

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