Kohl’s Gives Nearly $6M to Kids in Need this Holiday

In Marketing, What's New, Industry News by Accessories Staff

kohlsMenomonee Falls, WI–Kohl’s today announced it will be helping make spirits bright for children in need this holiday with $6 million in  donations to celebrate the season of giving.

On Nov. 23, Kohl’s announced a donation of nearly $5.9 million worth of plush toys and children’s books to the Today Show’s 22nd annual Holiday Toy Drive. This donation celebrates the company’s largest gift to the drive since the partnership with the Today Show began 11 years ago.

Today #GivingTuesday

New this year, Kohl’s will also support #GivingTuesday  by encouraging customers to join in the giving spirit of the season by purchasing Kohl’s Cares items for only $5 each with 100% of net profit benefiting children’s health initiatives nationwide. Available in stores and on Kohls.com, the Kohl’s Cares collection includes cherished children’s books from author/illustrator Nancy Tillman, coordinating soft toys, a Blake Shelton Christmas CD, a calendar, a note card set and a holiday cookbook. For every Kohl’s Cares purchase made in store or online today, Tuesday, Dec. 1, Kohl’s will donate $1 to Toys for Tots, up to $100,000.

Bevin Bailis, Kohl’s senior vice president of communications and public relations, added: “Supporting families and communities is at the heart of who we are as a company and each year, Kohl’s gives more than $50 million to support children and family health in communities across the country.”

In addition to donations like these, Kohl’s Associates in Action (AiA) program encourages Kohl’s associates to positively impact their local communities and youth-serving nonprofit organizations. Throughout each year, thousands of Kohl’s associates volunteer millions of hours at nonprofit organizations in their communities, resulting in nearly $100 million in corporate grants since the program’s inception in 2001.

The Kohl’s Cares merchandise program and AiA program are part of Kohl’s overall philanthropic platform, Kohl’s Cares, which supports local communities nationwide all year long.  Kohls.com/Cares.

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