Kohl’s to Debut LC Lauren Conrad Runway Show at Fashion Week

In Marketing, What's New by Lauren Parker

New York Fashion Week is rapidly approaching and Kohl’s is getting into the action with a runway show for its limited-edition LC Lauren Conrad Runway Collection. The Wednesday, September 9 runway show will also be livestreamed on LCRunway.com to give consumers a front-row, shoppable view.

LC Lauren Conrad for Kohl's
The LC Lauren Conrad Runway Collection includes apparel, shoes, handbags, jewelry and sunglasses for $12 to $200.

The livestream will air a red carpet peek, catwalk and behind-the-scenes access, as well as offer viewers the opportunity to purchase pieces from the collection online immediately after the runway show. Launching today, LCRunway.com gives customers can get a sneak peek at Conrad and her team as they prepare for Fashion Week through a series of behind-the-scenes, exclusive videos.

Before the live runway event, consumers can tune in to see what’s happening backstage, see who’s wearing what and catch exclusive celebrity interviews as Conrad and a few of her friends share their first-hand experiences using Periscope, a mobile app that streams live video broadcasts to followers around the world. Through the app, users can chat and comment live with others watching the stream.

LC Lauren Conrad for Kohl's

“Designing and seeing this capsule collection come to life has been an incredible experience. The aesthetic follows the easy, whimsical style of my Kohl’s brand, but we’ve elevated this collection through amazing fabrications, vintage-inspired pieces and intricate detailing,” said Lauren Conrad. “I am excited to launch LC Lauren Conrad Runway to bring these beautiful, feminine pieces to women across the country and kick start fashion’s biggest week.”

Following Conrad’s ’s signature aesthetic of clean, polished and pretty, the Runway capsule includes styles not yet seen from the LC Lauren Conrad brand like faux fur vests, novelty outerwear and cocktail dresses. Pieces are layered with soft, frosted gray, rose gold metallics and dip-dyed hues of forest green and sage, inspired by the mystery and enchantment of the forest.

A Modern Fairy Tale

LC Lauren Conrad for Kohl's
Sprinkled with Victorian detailing to capture a youthful sense of sophistication, the collection tells a story of a modern day fairy tale. Lace, crochet, florals, embellishment, tulle and sequins provide depth and personality to the collection’s dresses, skirts, blouses, jumpsuits, jackets and pants, while supple, pastel leather lends softness to the line’s handbags.

LC Lauren Conrad for Kohl's

“We are thrilled Lauren has created an elevated yet accessible collection that speaks to the trends of the moment and offers our customers a taste of Fashion Week designer style,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “The Runway capsule seamlessly blends high-fashion with looks our customers love from the LC Lauren Conrad brand in wearable, affordable pieces that are sure to be coveted.”

Following the show, the full collection will be available at LCRunway.com and Kohls.com. Select items will also be available in Kohl’s stores through December.