GET READY FOR KENZO AT H&M THIS FALL!

In What's New, Industry News by Accessories Staff

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H&M will unleash its latest annual designer collaboration this fall: this time with Parisian fashion house Kenzo.  The collection launches worldwide November 3 in over 250 select H&M stores and on HM.com. The collaborative collection will feature clothes and accessories for both men and women.

Consumers have come to expect exciting, global collaborations from H&M (the most recent was Balmain (#HMBalmaination).

HM Kenzo

From left: Carol Lim (Kenzo), Ann-Sofie Johansson (H&M) and Humberto Leon (Kenzo).

H&M Magazine spoke to Creative Directors Humberto Leon and Carol Lim (who came to Kenzo in 2011 after launching Opening Ceremony in 2002) to find out more about Kenzo x H&M. Some excerpts:

WHEN H&M CAME TO YOU WITH THIS IDEA, HOW DID YOU REACT?
Carol Lim: ”We were really excited. Obviously, we’re the latest in a line of a lot of incredible people. We were like, ‘We’re in great company!’”

WERE YOU NERVOUS?
Humberto Leon: ”No. We trust ourselves. And we trust each other. You know, I say, “What about this?” And Carol is like, ‘Well, what if we did it this way?’ It’s us, feeding off of each other.”

Carol Lim: ”I can really say we don’t get nervous anymore. We get excited—to start thinking, to start planning, to start asking ourselves, ‘Okay, so what do we want to talk about this time?’ What it comes down to is figuring out, okay, what message do we want to send with this collection?”

AND WHAT DID YOU DECIDE?
Humberto Leon: ”We wanted to really tell the story of the brand and of us. Together with H&M, we will invite all the customers and fans to the real Kenzo world.

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