Kendra Scott Soho Store Rendering

Kendra Scott Opens First Store in NYC

In Reports, What's New by Lauren Parker, Accessories Magazine

Kendra Scott is opening its first-ever brick & mortar store in NYC, making the trendy SoHo neighborhood its newest East Coast home. Kendra Scott will #PaintNYYellow throughout September and October by bringing bursts of yellow to unexpected areas of NYC in celebration of the new store.

The Kendra Scott SoHo store will exemplify the growing lifestyle brand, featuring its full collection of Kendra Scott jewelry, including fine jewelry, customizable Color Bar™, home, candles and nail lacquer. As the brand continues to grow, the company remains true to its founding philosophy of “Family, Fashion, Philanthropy.”

Introduced in 2009, the personalized Color Bar™ by Kendra Scott is an in-store and online experience where consumers design their own jewelry using a wide range of Kendra Scott stones and silhouettes. The Color Bar™ offers 50+ jewelry styles with over 30+ gemstones with expanded offerings in customizable home décor as of Fall 2016.

Kendra Scott is sold at retailers including Neiman Marcus, Nordstrom, Bloomingdale’s, Selfridges and 600+ specialty boutiques worldwide, the Austin, Texas-based brand boasts a thriving web business and more than 80 namesake stores across the country. The SoHo store is the first one in New York.

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