Kendall Jenner Stars in Jewelry Campaign

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Kendall Jenner stars in Ippolita’s FW17 ad campaign

These days, we’re just trying to Keep Up with Kendall. It’s worth noting that many things the supermodel and It Girl touches turns to gold, so it made sense that a true gold company would tap her to be the face of their brand.

The Ippolita campaign was shot by acclaimed photographer Ryan McGinley on location at Long Island’s St. Josaphat’s monastery. And in true Kendall form, the supermodel couldn’t resist a selfie. With over 2.2 million likes, it’s safe to say Kendall is driving the latest Gold Rush.