Katy Perry, Claire’s Hoping for a Big Hit

In What's New, Industry News by Accessories Staff

katyperryChicago—It should be evident by now that songstress Katy Perry knows a thing or two about the “Teenage Dream” (title of one of her hits). She also is known for her style and accessories, something that will be capitalized on in “Katy Perry PRISM Collection,” an assortment of jewelry and fashion accessories designed in collaboration with Perry for the teen (and tween) customers at Claire’s Stores.

The exclusive collection will debut to coincide with the start of Perry’s Prismatic World Tour in May 2014 and latest album Prism.

Inspired by Album

“Claire’s will be the perfect destination for accessories inspired by my new album, PRISM,” said Katy Perry. “I specifically curated these collections to make sure you’re show-ready for my Prismatic World Tour, coming to a city near you.”

Included in the exclusive “Katy Perry PRISM Collection” will be limited edition items, seasonal novelty pieces, collectables and product inspired by the lyrics and titles of Perry’s greatest hits. Regular updates in the Katy Perry Collection will keep the assortment fresh.

Perry will be involved in all aspects of the design process, working directly with Claire’s internal design team. The product will celebrate both the music and message of PRISM and is inspired by her many fans around the world. The exclusive collection will launch in Claire’s stores worldwide and at Claires.com in May 2014 with the collaboration continuing through 2016.


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