Kate Spade, the Person, Takes New Brand Name

In People, What's New by Accessories Staff

Husband and wife: Andy Spade with Kate Valentine nee Spade

Husband and wife: Andy Spade with Kate Valentine nee Spade

New York—What’s in a name? Plenty if you happen to be Kate Spade, the person—not the brand, that is.

In a report from Business of Fashion, the designer formally known as “Kate Spade has changed her surname to Valentine, partly in honor of a celebrated family name and partly as a nod to her new accessories line, Frances Valentine.

The 53-year-old Valentine nee Spade said the name change reflects her future not her past successes.

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“It really was to distinguish the name, and separate the two worlds,” she said. “Obviously we’re super proud of Kate Spade and we want to be respective of both.”

Valentine and husband Andy Spade exited kate spade new York in 2007 to pursue philanthropy. Her former namesake brand is now a publicly traded company.

Valentine and husband Spade partnered with Elyce Aarons, who helped launch the Kate Spade brand, to create their new brand.

The first collection of Frances Valentine is expected to debut in Nordstrom and Bloomingdale’s this month. The line includes shoes ($400 and up) and handbags (retails $225 to $725).

“With Frances Valentine, we’ll obviously be an online business and I would love for it to be really, really successful. But I think it remains to be seen. We’ve been looking at locations and have been close to signing a lease for a store, but I think we want to get the shoes and the bags right first. The same way we did at Kate Spade,” Valentine reportedly told Business of Fashion.