KARL LAGERFELD LAUNCHES COLLECTION WITH SWAROVSKI

In What's New, Industry News by Christine Galasso

A first look at Karl Lagerfeld’s collection with Swarovski has arrived, and it’s fabulous.

The Karl Lagerfeld jewelry collection reflects the Karl Lagerfeld brand’s feminine, Parisian-chic aesthetic with a bold, edgy twist. Contemporary styles including necklaces, bracelets, rings and earrings are finished with gold plating, rose gold plating and rhodium plating, and feature iconic Swarovski crystals, pearls, studs and chains.

Each piece falls under one  of three groups in the collection. Ikonic takes inspiration from rock-n-roll, while Essentials takes on classic styling. And of course, since no Lagerfeld collection is complete without an ode to the designer’s cat Choupette, Klassic Karl is dedicated to his famous kitty.

The collection was announced with much anticipation earlier this year and will hit Swarovski Crystal Worlds, Karl Lagerfeld retailers, and online at karl.com this September. Price points range from $54 to $270.

“We feel honored to be partnering with an iconic fashion house such as Karl Lagerfeld,” Markus Langes-Swarovski, a member of Swarovski’s executive board explained earlier this year. “Reflective of the creative vision of Karl Lagerfeld, the collection was developed with cutting-edge design elements and superior quality, which perfectly complement the existing categories. We look forward to maximizing our licensing partnership together.”

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