Independent Retail Month

How Will Your Store Prepare for Independent Retailer Month in July?

In Marketing, What's New, Industry News by Lauren Parker, Accessories Magazine


Independent Retail Month


While every day should be Independent Retailer Month, July is the officially designated month to celebrate those indie stores that help build our economy; creating more sustainable cities, towns and communities.

This annual Shop Local campaigns runs through July, with resources to help retailers boost their profile and customer engagement.Some stats to support indie retail:

  • A dollar spent at an independent retailer is usually spent six to 15 times in the community before heading out of town, according to South Dakota Rural Enterprise, Inc. Therefore, just $1 can create $5 to $14 of value in the immediate area.
  • Only six cents of a dollar spent at a big box retailer stays in the area, according to the Indiana Main Street Program.
  • Each $100 spent at local independents generated $45 of secondary local spending, compared to $14 for a big-box chain, according to The Institute for Local Self-Reliance.
  • According to the SBA, since 1990, big businesses eliminated 4 million jobs, while small businesses added 8 million jobs.
  • Local business generates 70% more local economic activity per square foot than big box retailers,¬†according to the Andersonville Study of Retail Economics.
  • If every family in the U.S. spent an extra $10 a month at a locally owned, independent business instead of a national chain, over $9.3 billion would be directly returned to our economy.


The Independent Retailer Month offers some suggestions about how local retailers can engage with their customers and their own retail community.

First, they can discuss Independent Retailer Month opportunities at community meetings and with local officials; two, they can promote the month to local media and receive community coverage; and three, they can engage local indie retailers in the community and support their respective Independent Retailer Month efforts.

They can also hashtag their store and efforts with #indieretail to spread the word., and get a stack of Independent Retailer Month post cards to give to customers.

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