Juicy Couture Names Hollywood Stylist Jamie Mizrahi Creative Director, Fashion

In Fashion, What's New, Industry News by Ann Loynd

Juicy Couture

Sketches of new Juicy Couture Black Label product, now under Jamie Mizrahi’s creative direction

Here’s a juicy tidbit! Today, Global Brands Group Holding Limited (a leading branded apparel, footwear and fashion accessories company) named renowned stylist Jamie Mizrahi Creative Director of Juicy Couture fashion, accessories, sleepwear, footwear and jewelry.

The 29-year-old stylist—known for dressing such celebs as Katy Perry, Nicole Richie, Eva Mendes and Kate Upton—says she grew up a Juicy fan. “Similar to most people my age, I have a very personal history with Juicy and very fond memories of when the brand first hit the marketplace,” Mizrahi (no relation to Isaac) remembers. “I am thrilled and honored to have this opportunity, and I look forward to celebrating what the brand has been and everything I believe it can be.”

Jamie Mizrahi

Jamie Mizrahi

Mizrahi will be responsible for overseeing the creative vision of the brand’s fashion, accessories, footwear, sleepwear and jewelry as they enter into the next phase of development.

“We are pleased [to have Jamie] lead the creative process for key fashion categories and believe that design innovation will continue to drive the global expansion of Juicy Couture,” adds Jarrod Weber EVP Brand, ABG, owner of Juicy Couture. “We are very excited to have someone like Jamie who has influence in the fashion community and embodies the Juicy Couture lifestyle.”

Steve Madden Opens Massive Times Square Store
Under Armour Shedding 2% of its Workforce