JTV Launches “Rock Star” Designer Search Competition

In Marketing, What's New, Industry News by Accessories Staff

jtvKnoxville, TN—While it may not be the LVMH Young Designer Prize, there’s still hope of finding the next big thing (person) in jewelry. Jewelry Television (JTV)  announced today that the company is launching a national competition to discover talented jewelry designers. JTV’s Rock Star Designer Contest is open to the public and the online call for entries runs  through April 30.

“We know there are many talented jewelry designers just waiting to be discovered and given their first big break,” said Jill Johnson, vice president of marketing. “We decided to use our international platform to offer exposure for contestants, as well as an opportunity to help one lucky winner get started in the jewelry industry.”

Entrants must submit photos of finished jewelry they have designed and made that represents their design style, along with a headshot and video message explaining why they should be JTV’s first Rock Star Designer.

Reality Show Competition

The winner will receive: $5,000 cash prize one-on-one mentoring with JTV’s international buyers, a segment on JTV featuring winner’s jewelry collection,  exposure to 85 million households, introductions to industry insiders and manufacturers.

One hundred  jewelry designers will be selected from the applicant group by the judges’ panel, consisting of industry experts. The initial finalists will be posted online for public viewing and voting, which will narrow the group to 10 semi-finalists. The panel of judges will narrow the group to 5 finalists who will be notified on May 29 and will receive an all-expense paid trip to JTV headquarters in Knoxville, Tennessee to compete in a reality show style competition.

Designers will be filmed as they work their way through four design challenges. One finalist will be eliminated after each challenge until a winner emerges. The episodes will be aired on JTV.com/RockStar and promoted on the national broadcast network. Entrants must be at least 21 years old and be available for the challenge filming dates. For a complete list of rules and details visit JTV.com/RockStar.


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