Johnny Was to Open First NYC Store

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Southern California line JOHNNY WAS continues its retail expansion with its first store in New York City, located on the Upper West Side of Manhattan.

JOHNNY WAS’s aesthetic captures a free-spirited style, with colorful fabrics, signature prints, and detailed embroideries that embody a relaxed lifestyle and bohemian elegance. The brand includes a full line of fabrics, signature prints and accessories: including unique scarves, handbags, jewelry, fragrance and belts. This May, Johnny Was also announced a multi-year agreement with Eponym to design, produce and distribute the brand’s first eyewear and sunglass collection.

“Our retail business continues to grow—as our customers have come to appreciate that we are offering them an opportunity to embrace and create their individual style,” said Rob Trauber, CEO of JOHNNY WAS.  “We are looking forward to bringing JOHNNY WAS to New York, as we see it as the preeminent destination of culture, fashion and the arts, and a place that will embrace our design aesthetic.”

The Manhattan store will feature a dark-plated bronze storefront, accented with White Oak woodwork and Johnny Was signage in light-plated bronze. The boutique will feature a curated selection of custom embroidery, artisanal handcrafts and opulent Boho details.

Established in 1987 in Southern California, Johnny Was operates 23 retail boutiques and can also be found at premium retailers and on the web at

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