JCPenney Narrows Loss but Misses Forecast; Handbags a Bright Spot

In Reports, What's New, Industry News by Accessories Staff

JCPenney storeJ. C. Penney Company, Inc. today announced first-quarter results for the period ended April 30, 2016.

Q1 net sales fell 1.6% from $2.86 billion in the year-ago quarter to $2.81 billion (analysts had estimated revenue of $2.92 billion, according to S&P Global Market Intelligence). Sales at stores open at least a year fell 0.4%.

The company also narrowed its loss. The reported loss of $68 million, or 22 cents a share, beat analyst expectations of 37 cent-a-share loss. Last year’s loss during the same period was $150 million.

“The first quarter was clearly challenging from a sales perspective. Although our business was not immune to the issues facing other retailers, I am pleased that we were able to deliver our second consecutive quarter of positive operating profit,” said Marvin R. Ellison, chief executive officer. “In addition, the teams did an excellent job of proactively managing the business throughout the quarter to ensure we remained a fiscally disciplined organization. As a result, we exceeded our profitability expectations, achieving a 63% increase in EBITDA to $176 million for the quarter.”

Ellison continued, “While our first quarter sales were below our expectations, we are maintaining our annual comp guidance of 3% to 4% as a result of the positive nature of our recent sales trends, the strength of our Sephora business and our decision to accelerate our appliance rollout.  However, we are lowering our full year gross margin guidance to a 10 to 30 basis points increase for the year, reflecting the rollout of appliances and the rapid growth of our online business.  Having said that, we remain confident that our turnaround remains on track, and we are excited about our 2016 sales drivers including new Sephora locations, Center Core enhancements and our nationwide rollout of major appliances announced earlier this week.  Accordingly, we are reaffirming our $1 billion in EBITDA for 2016.”

For the quarter, Men’s, Sephora and Footwear and Handbags were the Company’s top performing divisions. Geographically, the North East and Ohio Valley were the best performing regions of the country.

For the first quarter, gross margin was 36.2% of sales. Gross margin was impacted by additional markdowns due to unseasonable weather, partially offset by an improvement in our clearance selling margin.

SG&A expenses for the quarter were down $93 million to $872 million, or 31% of sales, representing a 280 basis point improvement from last year. These savings were primarily driven by lower controllable costs and corporate overhead, reduced advertising spend and improved private label credit card income.

EBITDA improved $68 million to $176 million for the quarter, a 63% improvement from the same period last year. Adjusted EBITDA improved 80% to $153 million, a $68 million improvement from the same period last year. For the first quarter, the Company delivered a 55% improvement in net income over the prior year to a loss of $68 million or $(0.22) per share. A reconciliation of GAAP to non-GAAP financial measures is included in the schedules accompanying the consolidated financial statements in this release.


The Company updated its 2016 full year guidance as follows:

  • Comparable store sales: expected to increase 3% to 4%;
  • Gross margin: now, expected to increase 10 to 30 basis points;
  • SG&A dollars: expected to decrease versus 2015;
  • EBITDA: expected to be $1 billion;
  • Adjusted earnings per share: expected to be positive;
  • Free cash flow: expected to improve versus 2015.
Nordstrom Cuts Guidance on Estimate Miss; Stocks Plunge
Retail Preview: What's in Store for Fall '16 at DSW