JCPenney Boasts Gains in Latest Sustainability Report

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JCPenney storefrontPlano, TX—In many ways 2012 was the annus horribilis for JCPenney. The department store posted a $985 million loss, not to mention the loss  of longtime customers who fled under the discredited strategies of former CEO Ron Johnson, directions the retailer is still struggling to revive from.

But 2012 also marked JCPenney’s accomplishments in the area of sustainability. The company released its sustainability report on Wednesday, listing energy efficiency in its stores and operations, supplier social and environmental standards, product safety, ethics, employment and community.

“JCPenney has recently experienced a time of transition and change, but we’ve never lost our focus on the importance of being socially and environmentally responsible,” said Myron “Mike” Ullman, chief executive. “Supporting the communities we serve goes well beyond philanthropic efforts—it’s also about making mindful decisions in all of our operations, whether in stores, supply chain, customer service centers or international offices.”

Among the points raised in the report are:

●JCPenney received the Energy Star certification in more than 500 of its 1,100 stores and 14 logistics facilities and earned the Energy Star Sustained Excellence award for five consecutive years.

●Penney reduced its energy usage 16.5% and its greenhouse gas emissions by .05%.

●The company contracted Bureau Veritus to perform independent social compliance audits regarding its social and environmental supply chain standards. Bureau completed 826 audits in 12 months.

●JCPenney also partnered with Bureau Veritus to analyze product performance test results and identify issues and concerns.

●The retailer raised $10 million for nonprofits as customers rounded up their purchases to the nearest dollar.